The busy consumer, with little time on their hands and even less
inclination to cook, has prompted the development of meal solutions
in a variety of formats to fill a demand for convenience.
Ready meals are the ideal
convenient meal solution, filling a demand created
by changing demographics:
An Increase in the number
of single person households
Longer working hours
Increasing numbers of working women
'On-the-go' lifestyles
Fragmented family meal patterns
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Chilled and frozen ready meals are both quick and easy to use,
just a few minutes in the microwave or oven creates a tasty
and high quality meal
Takes
the hard work out of meal preparation
Plenty of choice
Immediate authenticity
Assurance of quality
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